Recently, I've noticed an increase in home builders and real estate companies reaching out to Compendium for an easy blog software to help combat these difficult economic times. It's no secret that the housing market is a major catalyst in the downturn of the economy.Because few people are buying new homes, and the ones who are now do far greater research before buying, real estate companies are rethinking how they put themselves in front of their market. $500,000 newspaper advertisements that are ignored throughout the year will not sustain many of these companies.
That is why search marketing and blogging for SEO is a much better avenue for these companies to commit their limited resources; both time and money. A multi user blog software allows agents, corporate marketing offices, and other real estate employees to help with content creation, which will drive the online visibility. By putting the properties and messages in front of this immense online traffic, real estate companies can stop suffering and be ready when the buyer seeks them out.
Plus, Compendium's blogging platform is so simple to use, anyone can join in the effort. Our client success team will help track the ROI so that the company has more control in these unstable times. It's time for these companies to re-think marketing strategies if they want to weather the storm.
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